Music Distribution Watch: The Cure

In the light of all these new ways of releasing music, Musical Chairs starts a new feature similar to what I discussed about a week or so ago.

THE CURE

What: Singles from the new album.

The deal: Singles from The Cure's upcoming album 13th will be released every month on the 13th, which seems logical, for four months until the untitled record comes out. These will sold in a physical format (through their store for definite - not sure if the big chains are taking part too at this moment in time) and a digital format.

Each release will include an a-side from the new album and a b-side that won't be featured. The frist two releases will be The Only One/NY Trip and Freakshow/All Kinds Of Stuff

Summary: A nice revival of the 'singles club' idea many years ago when vinyl was still all the rage. The problem is though that the whole thing does somewhat smell of some sort of gimmick on the part of the record label.

A good idea, but the operation is a bit too slick.

DIGG IT!