I'm sure you'll know about the MTV Europe Music Awards. It's another one of those music awards that claim to be worth it but is clearly not (although if you were lucky enough to see lasers during Muse's performance of 'Starlight' last year then at least four minutes of it were).To make it even worse, they've re-named the awards. And they sound so bad. Rock Out. Ultimate Urban. Inter Act. I mean, seriously, who in the name of all that's Cribs invented these names?!? The person(s) responsible were either stoned to high hell or they just thought it would be a laugh.
And then there's this 'New Sounds of Europe' category. Basically, the jist of it is that it's MTV's version of Eurovision. Five bands in each country's pool and the winner gets put forward to an European knockout contest. The three top bands get invitied to the ceremony where the winner gets decided by public vote.
This is something I find to be very long-winded in all honesty. I also don't see the point of it. Do we really need two awards to recognise each country's talents? And the whole 'voting on the night' thing is such a homage to reality TV that it hurts.
And in case you are wondering, Klaxons are the UK's nomination for the award, but only after James Morrison pulled out. Well done James.
MTV EMA 2007 Nominations
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